Role of website quality on online trust in e-commerce context
Since the proliferation of electronic commerce (e-commerce) in the late nineties, an increasing number of customers are taking advantage of its benefits such as convenient online shopping, product/service search, price comparisons etc. However, lack of trust is one of the greatest barriers to online...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/77314 |