Country of Origin Effect A multinational study of how benchmarking constructs the Finnish national image

The Country of Origin Effect has a substantial influence over the beliefs and behaviours of consumers around the world. Therefore our perceptions of countries around the world plays a significant role in our consumer habits. This thesis explores the construction of national image within the context...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Hemingway, Ryan
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2021
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/76914
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author Hemingway, Ryan
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_facet Hemingway, Ryan Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Hemingway, Ryan Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
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description The Country of Origin Effect has a substantial influence over the beliefs and behaviours of consumers around the world. Therefore our perceptions of countries around the world plays a significant role in our consumer habits. This thesis explores the construction of national image within the context of the Country of Origin Effect. The premise of this study is that the relationship between country specific shared social reality and a collectively perceived national image will ultimately influences the Country of Origin Effect itself. This study employs discourse analysis of media texts from leading outlets in the USA, UK and Australia in order to explore the discursive construction of the Finnish national image. The results present an overview of how Finland is portrayed by international media as a progressive, innovative and entrepreneurial country. The study also posits a new contribution to the existing Country of Origin literature in the form of a benchmark- ing phenomenon. The benchmarking phenomenon identifies idealisation and critical self- inspection as two discursive mechanisms that construct the Finnish national image. The implications of this thesis aid in exploring the underdeveloped aspect of the Country of Origin Effect that is the construction of national image.
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spellingShingle Hemingway, Ryan Country of Origin Effect : A multinational study of how benchmarking constructs the Finnish national image Country of Origin discourse Finland national image international business Johtaminen Management and Leadership 20424 benchmarking
title Country of Origin Effect : A multinational study of how benchmarking constructs the Finnish national image
title_full Country of Origin Effect : A multinational study of how benchmarking constructs the Finnish national image
title_fullStr Country of Origin Effect : A multinational study of how benchmarking constructs the Finnish national image Country of Origin Effect : A multinational study of how benchmarking constructs the Finnish national image
title_full_unstemmed Country of Origin Effect : A multinational study of how benchmarking constructs the Finnish national image Country of Origin Effect : A multinational study of how benchmarking constructs the Finnish national image
title_short Country of Origin Effect
title_sort country of origin effect a multinational study of how benchmarking constructs the finnish national image
title_sub A multinational study of how benchmarking constructs the Finnish national image
title_txtP Country of Origin Effect : A multinational study of how benchmarking constructs the Finnish national image
topic Country of Origin discourse Finland national image international business Johtaminen Management and Leadership 20424 benchmarking
topic_facet 20424 Country of Origin Finland Johtaminen Management and Leadership benchmarking discourse international business national image
url https://jyx.jyu.fi/handle/123456789/76914 http://www.urn.fi/URN:NBN:fi:jyu-202106304102
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