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[{"key": "dc.contributor.advisor", "value": "Frank, Lauri", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Melto, Roosa", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-06-18T07:17:47Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-06-18T07:17:47Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/76689", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Asiakastyytyv\u00e4isyys on mitta asiakkaiden tyytyv\u00e4isyydest\u00e4 yrityksen palveluihin ja tuoteisiin. Asiakastyytyv\u00e4isyys on mittarina eritt\u00e4in hy\u00f6dyllinen niin markkinoinnin kuin liiketoiminnan kannalta. Asiakastyytyv\u00e4isyytt\u00e4 voidaan mitata niin kivijalkaliikkeiss\u00e4 kuin verkkokaupoissa. Muutosvastarinnalla ei ole yht\u00e4 yleist\u00e4 m\u00e4\u00e4ritelm\u00e4\u00e4, mutta se m\u00e4\u00e4ritell\u00e4\u00e4n usein muutoksen vastustamisena. Muutosvastarintaa tutkitaan usein joko organisatorisiin muutoksiin tai uuden tietoj\u00e4rjestelm\u00e4n implementaatioon liittyen. T\u00e4ss\u00e4 tutkimuksessa tarkastellaan, kuinka tapausyrityksess\u00e4 koetaan asiakastyytyv\u00e4isyyden muodostuminen. Samalla tutkimuksessa tarkastellaan tapausyrityksess\u00e4 koettua muutosvastarintaa verkkokaupan uudistamista kohtaan. Tutkimuksen tavoitteena on my\u00f6s selvitt\u00e4\u00e4, voidaanko asiakastyytyv\u00e4isyydell\u00e4 lievent\u00e4\u00e4 yritt\u00e4j\u00e4n kokemaa muutosvastarintaa verkkokaupan uudistamista kohtaan. Tutkimusmenetelm\u00e4n\u00e4 on laadullinen tapaustutkimus, jonka tutkimuskohteena on lelu- ja lahjatavarakauppa LeikinAika Oy. Tutkimuksen empiirinen aineisto ker\u00e4ttiin haastattelemalla yrityksen omistajia ja muuta henkil\u00f6kuntaa. Haastattelut toteutettiin puolistrukturoituina teemahaastatteluina. Tutkimuksen tuloksissa havaittiin, ett\u00e4 tapausyrityksess\u00e4 koettiin muutosvastarintaa uutta verkkokauppaa kohtaan. Asiakastyytyv\u00e4isyydell\u00e4 oli tapausyritykselle suuri merkitys, mutta verkkokaupan uudistamisen vaikutuksella ei n\u00e4hty olevan niin suurta merkityst\u00e4 asiakastyytyv\u00e4isyyteen, ett\u00e4 uudistaminen olisi kannattanut aloittaa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-06-18T07:17:47Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-06-18T07:17:47Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "64", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Asiakastyytyv\u00e4isyys ja muutosvastarinta verkkokaupan uudistamisen aloittamisessa : tapaustutkimus", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202106183885", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakastyytyv\u00e4isyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkokauppa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "muutosvastarinta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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