Consum’actors who are they and what drives them to boycott and buycott?

With the rise of consumer’s consideration for sustainability issues and the increased accessibility and prevalence of digital tools, consumers have more opportunities than ever to voice their concerns. This study will focus on the users of a web platform for boycott campaigns, called i-boycott.org,...

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Main Author: Jacquet, Julie
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/76602
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author Jacquet, Julie
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_facet Jacquet, Julie Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Jacquet, Julie Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
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description With the rise of consumer’s consideration for sustainability issues and the increased accessibility and prevalence of digital tools, consumers have more opportunities than ever to voice their concerns. This study will focus on the users of a web platform for boycott campaigns, called i-boycott.org, and a mobile application that supports boycott and buycott, called BuyOrNot. Both of those digital tools were developed by the French organization I-buycott, whose followers and users of its tools are called “consum’actors” because they are empowered consumers, actors of their own consumption. Firstly, to know more about the consum’actors, this study investigated what the profile of I-buycott’s tools users is by examining their socio-demographic characteristics, their value orientation, and their perceived marketplace influence. Secondly, this study explored which factors influence their participation in online boycott campaigns on the i-boy- cott.org platform. To that end, a quantitative study was conducted based on the data from a survey shared with the followers of I-buycott on social media. The results of this study showed that consum’actors are mostly younger female adults who have a fairly high level of education and earn an average to decent income. What drives them the most to participate in boycotts is their biospheric value and their concern for the natural environment.
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spellingShingle Jacquet, Julie Consum’actors : who are they and what drives them to boycott and buycott? buycott political consumerism digital tools Yritysten ympäristöjohtaminen Corporate Environmental Management 20425 boikotti kestävä kulutus boycott sustainable consumption
title Consum’actors : who are they and what drives them to boycott and buycott?
title_full Consum’actors : who are they and what drives them to boycott and buycott?
title_fullStr Consum’actors : who are they and what drives them to boycott and buycott? Consum’actors : who are they and what drives them to boycott and buycott?
title_full_unstemmed Consum’actors : who are they and what drives them to boycott and buycott? Consum’actors : who are they and what drives them to boycott and buycott?
title_short Consum’actors
title_sort consum actors who are they and what drives them to boycott and buycott
title_sub who are they and what drives them to boycott and buycott?
title_txtP Consum’actors : who are they and what drives them to boycott and buycott?
topic buycott political consumerism digital tools Yritysten ympäristöjohtaminen Corporate Environmental Management 20425 boikotti kestävä kulutus boycott sustainable consumption
topic_facet 20425 Corporate Environmental Management Yritysten ympäristöjohtaminen boikotti boycott buycott digital tools kestävä kulutus political consumerism sustainable consumption
url https://jyx.jyu.fi/handle/123456789/76602 http://www.urn.fi/URN:NBN:fi:jyu-202106163801
work_keys_str_mv AT jacquetjulie consumactorswhoaretheyandwhatdrivesthemtoboycottandbuycott