Consum’actors who are they and what drives them to boycott and buycott?
With the rise of consumer’s consideration for sustainability issues and the increased accessibility and prevalence of digital tools, consumers have more opportunities than ever to voice their concerns. This study will focus on the users of a web platform for boycott campaigns, called i-boycott.org,...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/76602 |