| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Uusitalo, Outi", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Janhunen, Laura", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-06-15T09:00:21Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-06-15T09:00:21Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/76547", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 pro gradu- tutkielmassa perehdyt\u00e4\u00e4n siihen, kuinka asiakaskokemus muodostuu festivaaliymp\u00e4rist\u00f6ss\u00e4 y-sukupolven n\u00e4k\u00f6kulmasta. Tutkielman tavoitteena on selvitt\u00e4\u00e4, kuinka asiakaskokemus muodostuu ja mitk\u00e4 tekij\u00e4t vaikuttavat positiivisesti asiakaskokemuksen muodostumiseen festivaaliymp\u00e4rist\u00f6ss\u00e4. Lis\u00e4ksi selvitet\u00e4\u00e4n miten tapahtumakokemus muodostuu ja mill\u00e4 tekij\u00f6ill\u00e4 on vaikutusta tapahtumakokemuksen muodostumisessa. Tilastokeskuksen mukaan noin joka kolmas suomalainen vierailee vuosittain musiikkifestivaalilla ja 2010 -luvulle tultaessa festivaalien kokemuksellisuuteen on alettu kiinnitt\u00e4m\u00e4\u00e4n enemm\u00e4n huomiota. Festivaaleilla kokemuksellisuus on hyvin suuressa osassa, sill\u00e4 ne ovat ajallisesti ja alueellisesti rajattuja ilmi\u00f6it\u00e4. Festivaalij\u00e4rjest\u00e4jien tulisikin perinteisten elementtien, kuten hinnan sijaan keskitty\u00e4 enemm\u00e4n asiakkaaseen ja asiakaskokemuksen luomiseen. Festivaaleista ainutlaatuisia tekev\u00e4t niiden paikat ja ihmiset. Festivaalik\u00e4vij\u00e4 hakee festivaaleilta vastinetta p\u00e4\u00e4sylipulle, k\u00e4vij\u00e4n n\u00e4k\u00f6kulmasta kokemus on t\u00e4rkein hy\u00f6ty ja vastine ostetulle festivaali-lipulle. Festivaaleja on tutkittu melko paljon, mutta asiakaskokemuksellisesta n\u00e4k\u00f6kulmasta tehty laadullinen tutkimus on rikkonaista ja harvaa. \n Tutkimus toteutettiin laadullisena tutkimuksena ja tutkimusta varten haastateltiin 14 y-sukupolveen kuuluvaa henkil\u00f6\u00e4. Kriteerin\u00e4 haastateltaville oli, ett\u00e4 heid\u00e4n oli t\u00e4ytynyt vierailla kolmella eri festivaalilla viimeisen viiden vuoden aikana. Haastatteluiden pohjalta saatu aineisto litteroitiin ja analysointiin teemoittelun ja tyypittelyn keinoin. Tutkimustulosten perusteella voidaan todeta, ett\u00e4 asiakaskokemuksen muodostumiseen vaikuttavat suuressa m\u00e4\u00e4rin festivaalik\u00e4vij\u00e4n oma sosiaalinen ymp\u00e4rist\u00f6 sek\u00e4 esiintyj\u00e4t artistit. N\u00e4iden ydintekij\u00f6iden lis\u00e4ksi asiakaskokemukseen vaikuttaa festivaalialueen palvelut ja tilannetekij\u00e4t, kuten s\u00e4\u00e4. My\u00f6s br\u00e4ndill\u00e4 sek\u00e4 festivaalipaikan sijainnilla koettiin olevan vaikutusta asiakas- ja tapahtumakokemuksen muodostumiselle.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-06-15T09:00:21Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-06-15T09:00:21Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "64", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "tapahtumakokemus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Asiakaskokemuksen muodostuminen festivaaliymp\u00e4rist\u00f6ss\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202106153748", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "y-sukupolvi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakaskokemus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "festivaalit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kokemuksellisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "musiikkijuhlat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
|