Role of AI in marketing through CRM integration with specific reference to chatbots

Role of AI in marketing through CRM integration with specific reference to chatbots

Due to digitalization, consumers are aware of the multitudes of choices and demand constant engagement and a personalized experience. Additionally, this has encouraged organizations to ensure seamless communication across various customer channels utilized to make a purchase decision. CRM is the mon...

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Bibliographic Details
Main Author: Ramaul, Laavanya
Other Authors: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
conversational marketing
customer engagement
Markkinointi
Marketing
20423
asiakkuudenhallinta
asiakkaat
chattibotit
markkinointi
tekoäly
customer relationship management
customers
chatbots
marketing
artificial intelligence
Online Access: https://jyx.jyu.fi/handle/123456789/76485

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