Role of AI in marketing through CRM integration with specific reference to chatbots

Role of AI in marketing through CRM integration with specific reference to chatbots

Due to digitalization, consumers are aware of the multitudes of choices and demand constant engagement and a personalized experience. Additionally, this has encouraged organizations to ensure seamless communication across various customer channels utilized to make a purchase decision. CRM is the mon...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Ramaul, Laavanya
Muut tekijät: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2021
Aiheet:
conversational marketing
customer engagement
Markkinointi
Marketing
20423
asiakkuudenhallinta
asiakkaat
chattibotit
markkinointi
tekoäly
customer relationship management
customers
chatbots
marketing
artificial intelligence
Linkit: https://jyx.jyu.fi/handle/123456789/76485

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