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author Ramaul, Laavanya
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Ramaul, Laavanya Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Ramaul, Laavanya
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spellingShingle Ramaul, Laavanya Role of AI in marketing through CRM integration with specific reference to chatbots conversational marketing customer engagement asiakkuudenhallinta asiakkaat chattibotit markkinointi tekoäly customer relationship management customers chatbots marketing artificial intelligence
subject_txtF Markkinointi
thumbnail https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_76485&index=0&size=large
title Role of AI in marketing through CRM integration with specific reference to chatbots
title_full Role of AI in marketing through CRM integration with specific reference to chatbots
title_fullStr Role of AI in marketing through CRM integration with specific reference to chatbots Role of AI in marketing through CRM integration with specific reference to chatbots
title_full_unstemmed Role of AI in marketing through CRM integration with specific reference to chatbots Role of AI in marketing through CRM integration with specific reference to chatbots
title_short Role of AI in marketing through CRM integration with specific reference to chatbots
title_sort role of ai in marketing through crm integration with specific reference to chatbots
title_txtP Role of AI in marketing through CRM integration with specific reference to chatbots
topic conversational marketing customer engagement asiakkuudenhallinta asiakkaat chattibotit markkinointi tekoäly customer relationship management customers chatbots marketing artificial intelligence
topic_facet artificial intelligence asiakkaat asiakkuudenhallinta chatbots chattibotit conversational marketing customer engagement customer relationship management customers marketing markkinointi tekoäly
url https://jyx.jyu.fi/handle/123456789/76485 http://www.urn.fi/URN:NBN:fi:jyu-202106143690
work_keys_str_mv AT ramaullaavanya roleofaiinmarketingthroughcrmintegrationwithspecificreferencetochatbots