“Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website

“Wild crafted, sustainable, Nordic beauty” Lumene’s brand identity construction on the brand’s international website

Bibliographic Details
Main Author: Nurmi, Sonja
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, Jyväskylän yliopisto, University of Jyväskylä, Englannin kieli, English, 301
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
multimodal discourse analysis
brand identity
nation branding
online marketing
verkkosivustot
brändit
brändäys
digitaalinen markkinointi
merkkitavarat
websites
brands
branding
digital marketing
branded products
Online Access: https://jyx.jyu.fi/handle/123456789/76480
_version_ 1809901005126500352
annif_keywords_txtF_mv brands branding marketing identity (mental objects) Nordic identity
annif_uris_txtF_mv http://www.yso.fi/onto/yso/p23851 http://www.yso.fi/onto/yso/p25981 http://www.yso.fi/onto/yso/p5878 http://www.yso.fi/onto/yso/p9743 http://www.yso.fi/onto/yso/p23675
author Nurmi, Sonja
author2 Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies Jyväskylän yliopisto University of Jyväskylä Englannin kieli English 301
author_facet Nurmi, Sonja Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies Jyväskylän yliopisto University of Jyväskylä Englannin kieli English 301 Nurmi, Sonja
author_sort Nurmi, Sonja
building Jyväskylän yliopisto JYX-julkaisuarkisto
datasource_str_mv jyx
department_txtF Kieli- ja viestintätieteiden laitos
faculty_txtF Humanistis-yhteiskuntatieteellinen tiedekunta
first_indexed 2021-06-14T20:00:51Z
format Pro gradu
format_ext_str_mv Opinnäyte Pro gradu
free_online_boolean 1
fullrecord <?xml version="1.0"?> <qualifieddc schemaLocation="http://purl.org/dc/terms/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dcterms.xsd http://purl.org/dc/elements/1.1/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dc.xsd"><title>&#x201C;Wild crafted, sustainable, Nordic beauty&#x201D; : Lumene&#x2019;s brand identity construction on the brand&#x2019;s international website</title><creator>Nurmi, Sonja</creator><contributor type="tiedekunta" lang="fi">Humanistis-yhteiskuntatieteellinen tiedekunta</contributor><contributor type="tiedekunta" lang="en">Faculty of Humanities and Social Sciences</contributor><contributor type="laitos" lang="fi">Kieli- ja viestint&#xE4;tieteiden laitos</contributor><contributor type="laitos" lang="en">Department of Language and Communication Studies</contributor><contributor type="yliopisto" lang="fi">Jyv&#xE4;skyl&#xE4;n yliopisto</contributor><contributor type="yliopisto" lang="en">University of Jyv&#xE4;skyl&#xE4;</contributor><contributor type="oppiaine" lang="fi">Englannin kieli</contributor><contributor type="oppiaine" lang="en">English</contributor><contributor type="oppiainekoodi">301</contributor><subject type="other">multimodal discourse analysis</subject><subject type="other">brand identity</subject><subject type="other">nation branding</subject><subject type="other">online marketing</subject><subject type="yso">verkkosivustot</subject><subject type="yso">br&#xE4;ndit</subject><subject type="yso">br&#xE4;nd&#xE4;ys</subject><subject type="yso">digitaalinen markkinointi</subject><subject type="yso">merkkitavarat</subject><subject type="yso">websites</subject><subject type="yso">brands</subject><subject type="yso">branding</subject><subject type="yso">digital marketing</subject><subject type="yso">branded products</subject><available>2021-06-14T05:50:04Z</available><issued>2021</issued><type lang="fi">Pro gradu -tutkielma</type><type lang="en">Master&#x2019;s thesis</type><identifier type="uri">https://jyx.jyu.fi/handle/123456789/76480</identifier><identifier type="urn">URN:NBN:fi:jyu-202106143685</identifier><language type="iso">en</language><rights type="copyright" lang="fi">Julkaisu on tekij&#xE4;noikeuss&#xE4;&#xE4;nn&#xF6;sten alainen. Teosta voi lukea ja tulostaa henkil&#xF6;kohtaista k&#xE4;ytt&#xF6;&#xE4; varten. K&#xE4;ytt&#xF6; kaupallisiin tarkoituksiin on kielletty.</rights><rights type="copyright" lang="en">This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.</rights><permaddress type="urn">http://www.urn.fi/URN:NBN:fi:jyu-202106143685</permaddress><file bundle="ORIGINAL" href="https://jyx.jyu.fi/bitstream/123456789/76480/1/URN%3aNBN%3afi%3ajyu-202106143685.pdf" name="URN:NBN:fi:jyu-202106143685.pdf" type="application/pdf" length="2037449" sequence="1"/><recordID>123456789_76480</recordID></qualifieddc>
id jyx.123456789_76480
language eng
last_indexed 2024-09-03T10:49:44Z
main_date 2021-01-01T00:00:00Z
main_date_str 2021
online_boolean 1
online_urls_str_mv {"url":"https:\/\/jyx.jyu.fi\/bitstream\/123456789\/76480\/1\/URN%3aNBN%3afi%3ajyu-202106143685.pdf","text":"URN:NBN:fi:jyu-202106143685.pdf","source":"jyx","mediaType":"application\/pdf"}
oppiainekoodi_txtF 301
publication_first_indexed 2021-06-14T20:00:51Z
publishDate 2021
record_format qdc
source_str_mv jyx
spellingShingle Nurmi, Sonja “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website multimodal discourse analysis brand identity nation branding online marketing verkkosivustot brändit brändäys digitaalinen markkinointi merkkitavarat websites brands branding digital marketing branded products
subject_txtF Englannin kieli
thumbnail https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_76480&index=0&size=large
title “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website
title_full “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website
title_fullStr “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website
title_full_unstemmed “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website
title_short “Wild crafted, sustainable, Nordic beauty”
title_sort wild crafted sustainable nordic beauty lumene s brand identity construction on the brand s international website
title_sub Lumene’s brand identity construction on the brand’s international website
title_txtP “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website
topic multimodal discourse analysis brand identity nation branding online marketing verkkosivustot brändit brändäys digitaalinen markkinointi merkkitavarat websites brands branding digital marketing branded products
topic_facet brand identity branded products branding brands brändit brändäys digitaalinen markkinointi digital marketing merkkitavarat multimodal discourse analysis nation branding online marketing verkkosivustot websites
url https://jyx.jyu.fi/handle/123456789/76480 http://www.urn.fi/URN:NBN:fi:jyu-202106143685
work_keys_str_mv AT nurmisonja wildcraftedsustainablenordicbeautylumenesbrandidentityconstructiononthebrandsinternat

Similar Items