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brands
branding
marketing
viral marketing
faithfulness
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http://www.yso.fi/onto/yso/p23851
http://www.yso.fi/onto/yso/p25981
http://www.yso.fi/onto/yso/p5878
http://www.yso.fi/onto/yso/p24254
http://www.yso.fi/onto/yso/p7328
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author |
Leskinen, Katariina
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author2 |
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
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author_facet |
Leskinen, Katariina
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
Leskinen, Katariina
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Leskinen, Katariina
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Jyväskylän yliopisto
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Leskinen, Katariina
Antecedents and consequences of brand love
brand love
brand trust
brand identification
brand commitment
active engagement
brändit
brändäys
maksuhalukkuus
brands
branding
willingness to pay
|
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Markkinointi
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https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_76458&index=0&size=large
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title |
Antecedents and consequences of brand love
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title_full |
Antecedents and consequences of brand love
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title_fullStr |
Antecedents and consequences of brand love
Antecedents and consequences of brand love
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title_full_unstemmed |
Antecedents and consequences of brand love
Antecedents and consequences of brand love
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title_short |
Antecedents and consequences of brand love
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title_sort |
antecedents and consequences of brand love
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title_txtP |
Antecedents and consequences of brand love
|
topic |
brand love
brand trust
brand identification
brand commitment
active engagement
brändit
brändäys
maksuhalukkuus
brands
branding
willingness to pay
|
topic_facet |
active engagement
brand commitment
brand identification
brand love
brand trust
branding
brands
brändit
brändäys
maksuhalukkuus
willingness to pay
|
url |
https://jyx.jyu.fi/handle/123456789/76458
http://www.urn.fi/URN:NBN:fi:jyu-202106113664
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