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author Leskinen, Katariina
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Leskinen, Katariina Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Leskinen, Katariina
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spellingShingle Leskinen, Katariina Antecedents and consequences of brand love brand love brand trust brand identification brand commitment active engagement brändit brändäys maksuhalukkuus brands branding willingness to pay
subject_txtF Markkinointi
thumbnail https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_76458&index=0&size=large
title Antecedents and consequences of brand love
title_full Antecedents and consequences of brand love
title_fullStr Antecedents and consequences of brand love Antecedents and consequences of brand love
title_full_unstemmed Antecedents and consequences of brand love Antecedents and consequences of brand love
title_short Antecedents and consequences of brand love
title_sort antecedents and consequences of brand love
title_txtP Antecedents and consequences of brand love
topic brand love brand trust brand identification brand commitment active engagement brändit brändäys maksuhalukkuus brands branding willingness to pay
topic_facet active engagement brand commitment brand identification brand love brand trust branding brands brändit brändäys maksuhalukkuus willingness to pay
url https://jyx.jyu.fi/handle/123456789/76458 http://www.urn.fi/URN:NBN:fi:jyu-202106113664
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