Antecedents and consequences of brand love
Brand love is a relatively new marketing related notion, that has proven to have several desirable consequences for brand managers. The conceptualization of the construct is still in its early stages, but the amount of brand love related studies has seen an increase during the las few decades. Today...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/76458 |