An exploratory study into Finnish consumers’ expectations and perceptions of mobile shopping customer experience

Bibliographic Details
Main Author: Koskinen, Linda
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/76209
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author Koskinen, Linda
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Koskinen, Linda Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Koskinen, Linda
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spellingShingle Koskinen, Linda An exploratory study into Finnish consumers’ expectations and perceptions of mobile shopping customer experience mobile shopping asiakaskokemus kuluttajakäyttäytyminen mobiilisovellukset customer experience consumer behaviour mobile apps
subject_txtF Markkinointi
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title An exploratory study into Finnish consumers’ expectations and perceptions of mobile shopping customer experience
title_full An exploratory study into Finnish consumers’ expectations and perceptions of mobile shopping customer experience
title_fullStr An exploratory study into Finnish consumers’ expectations and perceptions of mobile shopping customer experience An exploratory study into Finnish consumers’ expectations and perceptions of mobile shopping customer experience
title_full_unstemmed An exploratory study into Finnish consumers’ expectations and perceptions of mobile shopping customer experience An exploratory study into Finnish consumers’ expectations and perceptions of mobile shopping customer experience
title_short An exploratory study into Finnish consumers’ expectations and perceptions of mobile shopping customer experience
title_sort exploratory study into finnish consumers expectations and perceptions of mobile shopping customer experience
title_txtP An exploratory study into Finnish consumers’ expectations and perceptions of mobile shopping customer experience
topic mobile shopping asiakaskokemus kuluttajakäyttäytyminen mobiilisovellukset customer experience consumer behaviour mobile apps
topic_facet asiakaskokemus consumer behaviour customer experience kuluttajakäyttäytyminen mobiilisovellukset mobile apps mobile shopping
url https://jyx.jyu.fi/handle/123456789/76209 http://www.urn.fi/URN:NBN:fi:jyu-202106043436
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