Managing the self a critical analysis of bullet journaling content on YouTube

This study analysed the practice of bullet journaling through its portrayal in instructional YouTube videos. Applying a multimodal critical discourse analysis methodology, the study examined the main characteristics of bullet journaling in terms of its main features and functions, and related said c...

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Main Author: Nieto, Julia Martinez
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/76169
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author Nieto, Julia Martinez
author2 Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies Jyväskylän yliopisto University of Jyväskylä
author_facet Nieto, Julia Martinez Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies Jyväskylän yliopisto University of Jyväskylä Nieto, Julia Martinez Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies Jyväskylän yliopisto University of Jyväskylä
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description This study analysed the practice of bullet journaling through its portrayal in instructional YouTube videos. Applying a multimodal critical discourse analysis methodology, the study examined the main characteristics of bullet journaling in terms of its main features and functions, and related said characteristics to the underlying discourses framing the practice. The data set consisted of ten videos on bullet journaling from AmandaRachLee’s YouTube channel. The multimodal analysis focused on the journal as a visual canvas as well as on the contents of the videos’ voice-overs, where the creator talked about her thoughts on bullet journaling and her journaling process. The study found that the journal’s aesthetic dimension, as well as bullet journaling’s portrayal as a pleasant activity which allows users to connect to positive emotions, were foregrounded in the videos. The journal’s role as a tool for mediating emotion emerged as a central aspect of the practice, which also mediated the practitioner’s relationship with the self-work that was performed through the journal. This approach to self- and productivity work resonated with neoliberal discourses on individual responsibility, the nature of emotion, and expectations related to emotional management and the upkeep of a “functional self” in a neoliberal context.
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spellingShingle Nieto, Julia Martinez Managing the self : a critical analysis of bullet journaling content on YouTube bullet journaling multimodal discourse analysis emodities critical discourse analysis Soveltavan kielitieteen maisteriopinnot Master's Degree Programme in Applied Linguistics 314 itsensä johtaminen sosiaalinen media tunteet YouTube diskurssianalyysi uusliberalismi kulttuuriset ilmiöt self-management (personal development) social media emotions discourse analysis neoliberalism cultural phenomena
title Managing the self : a critical analysis of bullet journaling content on YouTube
title_full Managing the self : a critical analysis of bullet journaling content on YouTube
title_fullStr Managing the self : a critical analysis of bullet journaling content on YouTube Managing the self : a critical analysis of bullet journaling content on YouTube
title_full_unstemmed Managing the self : a critical analysis of bullet journaling content on YouTube Managing the self : a critical analysis of bullet journaling content on YouTube
title_short Managing the self
title_sort managing the self a critical analysis of bullet journaling content on youtube
title_sub a critical analysis of bullet journaling content on YouTube
title_txtP Managing the self : a critical analysis of bullet journaling content on YouTube
topic bullet journaling multimodal discourse analysis emodities critical discourse analysis Soveltavan kielitieteen maisteriopinnot Master's Degree Programme in Applied Linguistics 314 itsensä johtaminen sosiaalinen media tunteet YouTube diskurssianalyysi uusliberalismi kulttuuriset ilmiöt self-management (personal development) social media emotions discourse analysis neoliberalism cultural phenomena
topic_facet 314 Master's Degree Programme in Applied Linguistics Soveltavan kielitieteen maisteriopinnot YouTube bullet journaling critical discourse analysis cultural phenomena discourse analysis diskurssianalyysi emodities emotions itsensä johtaminen kulttuuriset ilmiöt multimodal discourse analysis neoliberalism self-management (personal development) social media sosiaalinen media tunteet uusliberalismi
url https://jyx.jyu.fi/handle/123456789/76169 http://www.urn.fi/URN:NBN:fi:jyu-202106033399
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