Gamification on social media : a study on Duolingo's use of gamification on Instagram

Gamification on social media a study on Duolingo's use of gamification on Instagram

Over the years, social media has been growing and changing exponentially. With that comes the importance of social media marketing and the need for user interaction and engagement. To keep up with the changes, marketeers are forced to continuously keep adapting their (digital-) marketing strategi...

Full description

Bibliographic Details
Main Author: Hoek, Felicia van
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
gamification elements
gamification dimensions
game-like elements
Duolingo
Markkinointi
Marketing
20423
Instagram
pelillistäminen
sosiaalinen media
gamification
social media
Online Access: https://jyx.jyu.fi/handle/123456789/76157

Similar Items