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[{"key": "dc.contributor.advisor", "value": "Jarva, Vesa", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Waala, Rae", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-05-30T14:33:55Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-05-30T14:33:55Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/76052", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4 kandidaatintutkielma tarkastelee julkisilta paikoilta l\u00f6ytyvi\u00e4 propagandatarroja kielellisen ja visuaalisen rakenteen n\u00e4k\u00f6kulmasta. Tutkielma pyrkii selvitt\u00e4m\u00e4\u00e4n, mink\u00e4laisista rakennejaksoista tarrat rakentuvat ja miten rakennejaksot j\u00e4rjest\u00e4ytyv\u00e4t toisiinsa n\u00e4hden sek\u00e4 miten tarrojen visuaalisen sommittelun valinnat vaikuttavat tarrojen viestint\u00e4\u00e4n. N\u00e4in ollen tutkielman teoriapohja perustuu vahvasti rakennekeskeisen genretutkimuksen teoriaan, tarkemmin sanottuna rakennepotentiaaliteoriaan, mutta my\u00f6skin visuaalisen suunnittelun kieliopin teoriaan. \nTutkimuksen aineistoksi valitut 45 tarraa ker\u00e4ttiin aikav\u00e4lill\u00e4 13.5.2020\u201313.4.2021 p\u00e4\u00e4osin Jyv\u00e4skyl\u00e4st\u00e4, mutta my\u00f6s muista kaupungeista. Tutkielma suoritettiin laadullisen tapaustutkimuksen periaattein. Analyysin my\u00f6t\u00e4 propagandatarrojen todenn\u00e4k\u00f6isiksi rakennejaksoiksi osoittautuivat iskulause- ja kuvajaksot, jotka esiintyiv\u00e4t l\u00e4hes kaikissa aineiston tarroissa. Valinnaisiksi rakennejaksoiksi osoittautuivat yhteystiedot-jakso ja lis\u00e4tiedot-jakso, joista yhteystiedot-jakso oli yleisempi esiintyen yli puolessa tarroista, kun taas lis\u00e4tiedot-jakso esiintyi vain parissa tarrassa. Jaksojen v\u00e4liseksi j\u00e4rjestykseksi m\u00e4\u00e4rittyi seuraava: keskisimp\u00e4n\u00e4 iskulause-jakso, jonka v\u00e4litt\u00f6m\u00e4ss\u00e4 l\u00e4heisyydess\u00e4 oli kuva-jakso ja mahdollisesti my\u00f6s lis\u00e4tiedot-jakso, ja viimeisen\u00e4 ja yleens\u00e4 kaikkein ei-keskisimm\u00e4ll\u00e4 paikalla sijaitsi yhteystiedot-jakso.\nTarrojen visuaalisen rakenteen k\u00e4yt\u00e4nn\u00f6iss\u00e4 n\u00e4kyi vaihtelua aihepiirist\u00e4 toiseen. T\u00e4m\u00e4 konkretisoitui esim. siten ett\u00e4 el\u00e4inoikeustarrat asettivat keskisimm\u00e4lle paikalle totena esitetyt el\u00e4inten olot, kun taas poliittisemmat tarrat asettivat keskiseksi myym\u00e4ns\u00e4 ideologisen unelman. Tarrojen sommittelukeinoihin vaikutti lis\u00e4ksi tarrojen muoto, joka sai esim. py\u00f6reiden tarrojen suosimaan yhden elementin, yleens\u00e4 symbolin, keskitt\u00e4mist\u00e4 huomionher\u00e4tt\u00e4j\u00e4ksi. Py\u00f6re\u00e4t tarrat hy\u00f6dynsiv\u00e4t my\u00f6s muun muotoisia tarroja enemm\u00e4n kehystyst\u00e4, jonka my\u00f6t\u00e4 syntyi mm. vaikutelma siit\u00e4, ett\u00e4 tarran asettanut organisaatio pyrki ottamaan et\u00e4isyytt\u00e4 iskulauseiseensa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-05-30T14:33:55Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-05-30T14:33:55Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "43", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Kielellinen ja kuvallinen rakenne rakentamassa propagandatarrojen genre\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202105303297", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Suomen kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Finnish", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "309", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "multimodaalisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tarrat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "semiotiikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "genret", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "propaganda", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "genretutkimus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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