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brands
consumers
branding
consumer behaviour
marketing
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http://www.yso.fi/onto/yso/p23851
http://www.yso.fi/onto/yso/p1397
http://www.yso.fi/onto/yso/p25981
http://www.yso.fi/onto/yso/p8576
http://www.yso.fi/onto/yso/p5878
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Tornberg, Jussi
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Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
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Tornberg, Jussi
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
Tornberg, Jussi
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Jyväskylän yliopisto
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Tornberg, Jussi
Identifying drivers of brand polarization from consumer perspective
brand relationships
brand hate
brand love
brand attitudes
brändiviha
brändirakkaus
brändiasenteet
asenteet
rakkaus
viha
kokemukset
yhteisöt
polarisaatio (yhteiskuntatieteet)
brändit
attitudes
love
hate
experiences (knowledge)
communities (organisations)
polarisation (social sciences)
brands
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Markkinointi
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https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_75998&index=0&size=large
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Identifying drivers of brand polarization from consumer perspective
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| title_full |
Identifying drivers of brand polarization from consumer perspective
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Identifying drivers of brand polarization from consumer perspective
Identifying drivers of brand polarization from consumer perspective
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Identifying drivers of brand polarization from consumer perspective
Identifying drivers of brand polarization from consumer perspective
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| title_short |
Identifying drivers of brand polarization from consumer perspective
|
| title_sort |
identifying drivers of brand polarization from consumer perspective
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| title_txtP |
Identifying drivers of brand polarization from consumer perspective
|
| topic |
brand relationships
brand hate
brand love
brand attitudes
brändiviha
brändirakkaus
brändiasenteet
asenteet
rakkaus
viha
kokemukset
yhteisöt
polarisaatio (yhteiskuntatieteet)
brändit
attitudes
love
hate
experiences (knowledge)
communities (organisations)
polarisation (social sciences)
brands
|
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asenteet
attitudes
brand attitudes
brand hate
brand love
brand relationships
brands
brändiasenteet
brändirakkaus
brändit
brändiviha
communities (organisations)
experiences (knowledge)
hate
kokemukset
love
polarisaatio (yhteiskuntatieteet)
polarisation (social sciences)
rakkaus
viha
yhteisöt
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http://www.urn.fi/URN:NBN:fi:jyu-202105273247
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