Identifying drivers of brand polarization from consumer perspective

Bibliographic Details
Main Author:	Tornberg, Jussi
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2021
Subjects:	brand relationships brand hate brand love brand attitudes brändiviha brändirakkaus brändiasenteet asenteet rakkaus viha kokemukset yhteisöt polarisaatio (yhteiskuntatieteet) brändit attitudes love hate experiences (knowledge) communities (organisations) polarisation (social sciences) brands
Online Access:	https://jyx.jyu.fi/handle/123456789/75998

Internet

https://jyx.jyu.fi/handle/123456789/75998