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[{"key": "dc.contributor.advisor", "value": "Siltaoja, Marjo", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Nikkil\u00e4, Aino", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-05-26T12:47:22Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-05-26T12:47:22Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/75974", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Yhteiskuntavastuu on viimeisen parin vuosikymmenen aikana noussut yritysten johtamisstrategioiden keskeiseksi elementiksi ja my\u00f6s t\u00e4rke\u00e4ksi viestinn\u00e4n keinoksi. Urheilusektorilla toiminnan yhteiskuntavastuullisuuteen on kuitenkin enemm\u00e4n alettu panostaa vasta viime vuosina ja sen voidaan n\u00e4hd\u00e4 olevan yh\u00e4 merkitt\u00e4v\u00e4mpi osa my\u00f6s erilaisia urheilutapahtumia. \n\tT\u00e4ss\u00e4 pro gradu -tutkielmassa tutkin vastuullisuussuunnittelun toteutumista j\u00e4\u00e4kiekon 2022 MM-kisoja j\u00e4rjest\u00e4v\u00e4ss\u00e4 kisaorganisaatiossa. Tavoitteena on selvitt\u00e4\u00e4, miten kansainv\u00e4lisen urheilutapahtuman vastuullisuussuunnittelua toteutetaan ja millaisia vaikutusmahdollisuuksia urheilutapahtumalla on koko kent\u00e4n yhteiskuntavastuun kehitt\u00e4miseksi. Tutkielman teoreettinen viitekehys rakentuu yhteiskuntavastuun sek\u00e4 \u201dfield-configuring event\u201d -konseptin ymp\u00e4rille. Tutkimus toteutettiin laadullisena tutkimuksena ja aineisto ker\u00e4ttiin puolistrukturoiduin teemahaastatteluin tapahtumaa j\u00e4rjest\u00e4v\u00e4n kisaorganisaation koko sen hetkiselt\u00e4 henkil\u00f6st\u00f6lt\u00e4. Analysoin aineiston sis\u00e4ll\u00f6nanalyysill\u00e4 teemoittamista apuna k\u00e4ytt\u00e4en. \n\tTutkimuksesta k\u00e4y ilmi, ett\u00e4 j\u00e4\u00e4kiekon MM-kisat voidaan m\u00e4\u00e4ritell\u00e4 field-configuring eventiksi, jonka kautta on mahdollista vaikuttaa oman j\u00e4rjest\u00f6kent\u00e4n kehitt\u00e4miseen. Vaikuttamismahdollisuuksia n\u00e4hd\u00e4\u00e4n olevan urheilusektorin vastuullisuuteen niin Suomessa kuin kansainv\u00e4lisestikin aina pienemmist\u00e4 urheilutapahtumista ja -seuroista my\u00f6s suurempiin urheilutapahtumiin ja lajiliittoihin asti. Lis\u00e4ksi vaikuttamismahdollisuuksia n\u00e4hd\u00e4\u00e4n olevan urheilun kautta v\u00e4lillisesti erilaisiin yhteisty\u00f6- sek\u00e4 sponsoriyrityksiin ja heid\u00e4n toimintaansa. Vastuullisuussuunnittelulla koetaan olevan suuri merkitys ja sit\u00e4 pyrit\u00e4\u00e4n toteuttamaan systemaattisesti aina kisaorganisaation muodostamisesta kisojen p\u00e4\u00e4ttymiseen asti. Vastuullisuuden tulee n\u00e4ytt\u00e4yty\u00e4 tapahtumassa aitona ja konkreettisena tekemisen\u00e4, jolla halutaan saada aikaiseksi positiivisia vaikutuksia laajalle yleis\u00f6lle sek\u00e4 ymp\u00e4rist\u00f6lle.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-05-26T12:47:22Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-05-26T12:47:22Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "45", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "field-configuring events", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "vastuullisuussuunnittelu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kansainv\u00e4linen urheilutapahtuma kent\u00e4n vastuullisuuden ajurina", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202105263231", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": 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