Navigating a communication paradox : how an Italian tourism organisation managed communication via Facebook during Covid-19

Navigating a communication paradox how an Italian tourism organisation managed communication via Facebook during Covid-19

Bibliographic Details
Main Author: Igonina, Anna
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
destination marketing
Italy
paradox
place marketing
social media engagement
COVID-19
sosiaalinen media
markkinointi
kriisiviestintä
matkailu
Facebook
social media
marketing
crisis communication
tourism
Online Access: https://jyx.jyu.fi/handle/123456789/75917
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author Igonina, Anna
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Igonina, Anna Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Igonina, Anna
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spellingShingle Igonina, Anna Navigating a communication paradox : how an Italian tourism organisation managed communication via Facebook during Covid-19 destination marketing Italy paradox place marketing social media engagement COVID-19 sosiaalinen media markkinointi kriisiviestintä matkailu Facebook social media marketing crisis communication tourism
subject_txtF Markkinointi
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title Navigating a communication paradox : how an Italian tourism organisation managed communication via Facebook during Covid-19
title_full Navigating a communication paradox : how an Italian tourism organisation managed communication via Facebook during Covid-19
title_fullStr Navigating a communication paradox : how an Italian tourism organisation managed communication via Facebook during Covid-19 Navigating a communication paradox : how an Italian tourism organisation managed communication via Facebook during Covid-19
title_full_unstemmed Navigating a communication paradox : how an Italian tourism organisation managed communication via Facebook during Covid-19 Navigating a communication paradox : how an Italian tourism organisation managed communication via Facebook during Covid-19
title_short Navigating a communication paradox
title_sort navigating a communication paradox how an italian tourism organisation managed communication via facebook during covid 19
title_sub how an Italian tourism organisation managed communication via Facebook during Covid-19
title_txtP Navigating a communication paradox : how an Italian tourism organisation managed communication via Facebook during Covid-19
topic destination marketing Italy paradox place marketing social media engagement COVID-19 sosiaalinen media markkinointi kriisiviestintä matkailu Facebook social media marketing crisis communication tourism
topic_facet COVID-19 Facebook Italy crisis communication destination marketing kriisiviestintä marketing markkinointi matkailu paradox place marketing social media social media engagement sosiaalinen media tourism
url https://jyx.jyu.fi/handle/123456789/75917 http://www.urn.fi/URN:NBN:fi:jyu-202105243176
work_keys_str_mv AT igoninaanna navigatingacommunicationparadoxhowanitaliantourismorganisationmanagedcommunicationvi

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