Navigating a communication paradox : how an Italian tourism organisation managed communication via Facebook during Covid-19

Navigating a communication paradox how an Italian tourism organisation managed communication via Facebook during Covid-19

Destination marketing helps places nowadays to attract tourists and to form a positive image of the destination. However, destination marketing becomes a challenging task during the ongoing crisis. Due to the outbreak of the Covid-19 disease and implemented travel restrictions, tourism organisations...

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Bibliographic Details
Main Author: Igonina, Anna
Other Authors: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
destination marketing
Italy
paradox
place marketing
social media engagement
Markkinointi
Marketing
20423
COVID-19
sosiaalinen media
markkinointi
kriisiviestintä
matkailu
Facebook
social media
marketing
crisis communication
tourism
Online Access: https://jyx.jyu.fi/handle/123456789/75917

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