Navigating a communication paradox : how an Italian tourism organisation managed communication via Facebook during Covid-19

Navigating a communication paradox how an Italian tourism organisation managed communication via Facebook during Covid-19

Bibliographic Details
Main Author: Igonina, Anna
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
destination marketing
Italy
paradox
place marketing
social media engagement
COVID-19
sosiaalinen media
markkinointi
kriisiviestintä
matkailu
Facebook
social media
marketing
crisis communication
tourism
Online Access: https://jyx.jyu.fi/handle/123456789/75917
Description
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