The impact of user-generated online reviews on pre-travel planning and accommodation selection processes of Finnish millennial consumers

Bibliographic Details
Main Author:	Lallukka, Tuuli
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2021
Subjects:	user-generated content user-generated reviews accommodation reviews consumer decision-making process pre-travel planning y-sukupolvi sosiaalinen media COVID-19 matkailu kuluttajakäyttäytyminen generation Y social media tourism consumer behaviour
Online Access:	https://jyx.jyu.fi/handle/123456789/75767

Description
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