| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Ojala, Jari", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kousa, P\u00e4ivi", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-05-18T10:37:36Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-05-18T10:37:36Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/75728", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielmani k\u00e4sittelee v\u00e4hitt\u00e4iskaupan toimialaa ja sen tulevaisuuden pohdintoja 1970-80-luvun Suomessa. V\u00e4hitt\u00e4iskaupan toimintaymp\u00e4rist\u00f6 oli jo selvinnyt toisen maailmansodan j\u00e4lkeisest\u00e4 s\u00e4\u00e4nn\u00f6stelyst\u00e4 mutta yhteiskunnan rakennemuutos pakotti tarkastelemaan ja uudistamaan toimintaa. Muuttoliike, henkil\u00f6autokannan lis\u00e4\u00e4ntyminen ja asiakkaiden muuttunut ostok\u00e4ytt\u00e4ytyminen vaativat kaikki toiminnan systemaattista suunnittelua, tehokkuuden ja kannattavuuden tarkastelua, unohtamatta silti asiakasta ja palvelun\u00e4k\u00f6kulmaa.\n\nSyvennyn tutkimuksessani kysymykseen, miten palvelun ja palvelukulttuurin merkitys n\u00e4htiin Keskon v\u00e4hitt\u00e4iskaupan tulevaisuuspohdinnoissa Suomessa 1970-80-luvulla. Lis\u00e4ksi k\u00e4sittelen kysymyst\u00e4, mik\u00e4 merkitys itsepalvelun lis\u00e4\u00e4ntymisell\u00e4 oli ostok\u00e4ytt\u00e4ytymiseen.\n\nTutkimuksen primaariaineistona hy\u00f6dynn\u00e4n Keskon alkuper\u00e4isaineistoa, joka sijaitsee Suomen elinkeinoel\u00e4m\u00e4n keskusarkistossa Mikkeliss\u00e4. Kvalitatiivista tutkimusta ja narratiivista l\u00e4hestymistapaa hy\u00f6dynt\u00e4en pyrin saamaan realistisen k\u00e4sityksen Keskon v\u00e4hitt\u00e4iskaupan tulevaisuuspohdinnoista. Narratiivien analyysin kategorisoinnin ja sis\u00e4lt\u00f6jen teemoittelun avulla muodostan narratiivisen analyysin eli uuden tarinan ja tulkinnan siit\u00e4, mik\u00e4 rooli palvelulla oli Keskon v\u00e4hitt\u00e4iskaupan tulevaisuuspohdinnoissa 1970-80-luvulla. \n\nTutkimuksen tuloksena voidaan palvelulla ja palvelukulttuurilla todeta olleen vahva merkitys Keskon liiketoiminnassa 1970-80-luvulla, palvelumallia toiminnalle haettiin my\u00f6s ulkomailta. Palvelun ja asiakkaan merkityksen ymm\u00e4rryst\u00e4 voidaan pit\u00e4\u00e4 jopa yhten\u00e4 Keskon toiminnan peruskiven\u00e4 ja tulevaisuuden menestystekij\u00e4n\u00e4. Itsepalvelu vaikutti asiakkaiden ostok\u00e4ytt\u00e4ytymiseen ja aluksi siihen suhtauduttiin sek\u00e4 asiakkaiden ett\u00e4 henkil\u00f6kunnan keskuudessa ristiriitaisin odotuksin. Silti Keskoa voidaan pit\u00e4\u00e4 v\u00e4hitt\u00e4iskaupan itsepalvelun uran uurtajana, sill\u00e4 se pystyi vastaamaan yhteiskunnan rakennemuutokseen ensimm\u00e4isen\u00e4 ja my\u00f6s kehitt\u00e4m\u00e4\u00e4n itsepalvelua kilpailijoitaan ketter\u00e4mmin sek\u00e4 k\u00e4\u00e4nt\u00e4m\u00e4\u00e4n itsepalvelun asiakkaita houkuttelevaksi ja sitouttavaksi toiminnaksi. Henkil\u00f6st\u00f6n koulutus oli my\u00f6s merkitt\u00e4v\u00e4ss\u00e4 roolissa. Palvelun laadun yhten\u00e4ist\u00e4 mittaristoa Keskolla ei 1970-80-luvulla viel\u00e4 ollut. Sen sijaan viitteit\u00e4 sellaisen tarpeellisuudesta osoittavat asiakkaille suunnatut gallup -tyyppiset kyselyt sek\u00e4 henkil\u00f6st\u00f6lle osoitetut tutkimukset. Toiminnan raportoinnin ja mittaamisen yhdenmukaistamisen tarpeellisuus Keskossa tunnistettiin mutta varsinaisen mittariston kehitt\u00e4minen ja hy\u00f6dynt\u00e4minen voisi olla mielenkiintoinen jatkotutkimuksen aihe.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-05-18T10:37:36Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-05-18T10:37:36Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "104", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "yrityshistoria", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "palvelumalli", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Kesko", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Palvelumallia maailmalta : milt\u00e4 n\u00e4yttiv\u00e4t Keskon v\u00e4hitt\u00e4iskaupan tulevaisuuden n\u00e4kym\u00e4t Suomessa 1970-80-luvulla", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202105182995", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Historian ja etnologian laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of History and Ethnology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Taloushistoria", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Economic History", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3032", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "muuttoliike", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "rakennemuutos", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "palvelukulttuuri", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "v\u00e4hitt\u00e4iskauppa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ostok\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "palvelut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "taloushistoria", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakkaat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "laatu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "itsepalvelu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
|