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brands
Facebook
social media
branding
relationship marketing
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http://www.yso.fi/onto/yso/p23851
http://www.yso.fi/onto/yso/p21063
http://www.yso.fi/onto/yso/p20774
http://www.yso.fi/onto/yso/p25981
http://www.yso.fi/onto/yso/p14047
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author |
Krasila, Henriikka
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author2 |
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
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author_facet |
Krasila, Henriikka
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
Krasila, Henriikka
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Krasila, Henriikka
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Jyväskylän yliopisto
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Taloustieteet
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Kauppakorkeakoulu
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<qualifieddc schemaLocation="http://purl.org/dc/terms/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dcterms.xsd http://purl.org/dc/elements/1.1/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dc.xsd"><title>Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook</title><creator>Krasila, Henriikka</creator><contributor type="tiedekunta" lang="fi">Kauppakorkeakoulu</contributor><contributor type="tiedekunta" lang="en">School of Business and Economics</contributor><contributor type="laitos" lang="fi">Taloustieteet</contributor><contributor type="laitos" lang="en">Business and Economics</contributor><contributor type="yliopisto" lang="fi">Jyväskylän yliopisto</contributor><contributor type="yliopisto" lang="en">University of Jyväskylä</contributor><contributor type="oppiaine" lang="fi">Markkinointi</contributor><contributor type="oppiaine" lang="en">Marketing</contributor><contributor type="oppiainekoodi">20423</contributor><subject type="other">electronic word-of-mouth</subject><subject type="other">social networking sites</subject><subject type="other">eWOM credibility</subject><subject type="other">eWOM source credibility</subject><subject type="other">brand awareness</subject><subject type="yso">kuluttajakäyttäytyminen</subject><subject type="yso">sosiaalinen media</subject><subject type="yso">Facebook</subject><subject type="yso">consumer behaviour</subject><subject type="yso">social media</subject><subject type="yso">Facebook</subject><available>2021-05-12T05:54:30Z</available><issued>2021</issued><type lang="fi">Pro gradu -tutkielma</type><type lang="en">Master’s thesis</type><identifier type="uri">https://jyx.jyu.fi/handle/123456789/75465</identifier><identifier type="urn">URN:NBN:fi:jyu-202105122745</identifier><language type="iso">en</language><rights type="copyright" lang="fi">Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.</rights><rights type="copyright" lang="en">This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.</rights><permaddress type="urn">http://www.urn.fi/URN:NBN:fi:jyu-202105122745</permaddress><file bundle="ORIGINAL" href="https://jyx.jyu.fi/bitstream/123456789/75465/1/URN%3aNBN%3afi%3ajyu-202105122745.pdf" name="URN:NBN:fi:jyu-202105122745.pdf" type="application/pdf" length="841500" sequence="1"/><recordID>123456789_75465</recordID></qualifieddc>
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Krasila, Henriikka
Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook
electronic word-of-mouth
social networking sites
eWOM credibility
eWOM source credibility
brand awareness
kuluttajakäyttäytyminen
sosiaalinen media
Facebook
consumer behaviour
social media
|
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Markkinointi
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https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_75465&index=0&size=large
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title |
Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook
|
title_full |
Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook
|
title_fullStr |
Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook
Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook
|
title_full_unstemmed |
Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook
Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook
|
title_short |
Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook
|
title_sort |
examining the influence of consumer to consumer ewom source credibility on brand awareness purchase intention ewom intention and ewom behavior in facebook
|
title_txtP |
Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook
|
topic |
electronic word-of-mouth
social networking sites
eWOM credibility
eWOM source credibility
brand awareness
kuluttajakäyttäytyminen
sosiaalinen media
Facebook
consumer behaviour
social media
|
topic_facet |
Facebook
brand awareness
consumer behaviour
eWOM credibility
eWOM source credibility
electronic word-of-mouth
kuluttajakäyttäytyminen
social media
social networking sites
sosiaalinen media
|
url |
https://jyx.jyu.fi/handle/123456789/75465
http://www.urn.fi/URN:NBN:fi:jyu-202105122745
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AT krasilahenriikka examiningtheinfluenceofconsumertoconsumerewomsourcecredibilityonbrandawarenessp
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