Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook

Bibliographic Details
Main Author:	Krasila, Henriikka
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2021
Subjects:	electronic word-of-mouth social networking sites eWOM credibility eWOM source credibility brand awareness kuluttajakäyttäytyminen sosiaalinen media Facebook consumer behaviour social media
Online Access:	https://jyx.jyu.fi/handle/123456789/75465

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