Krasila, H., Kauppakorkeakoulu, Economics, S. o. B. a., Taloustieteet, Economics, B. a., yliopisto, J., & Jyväskylä, U. o. (2021). Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook.
Chicago-viite (17. p.)Krasila, Henriikka, Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, ja University of Jyväskylä. Examining the Influence of Consumer-to-consumer EWOM Source Credibility on Brand Awareness, Purchase Intention, EWOM Intention, and EWOM Behavior in Facebook. 2021.
MLA-viite (9. p.)Krasila, Henriikka, et al. Examining the Influence of Consumer-to-consumer EWOM Source Credibility on Brand Awareness, Purchase Intention, EWOM Intention, and EWOM Behavior in Facebook. 2021.