Opinion leadership in an organization change context
Opinion leadership phenomenon is widely used in marketing literature, especially from the view of diffusion of innovations. However, studies on social networks and leadership literature indicate that the opinion leadership phenomenon can be found from all parts of society. With an organizational vie...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/74667 |