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[{"key": "dc.contributor.advisor", "value": "Taipalus, Toni", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Roponen, Teemu", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-03-12T10:15:50Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-03-12T10:15:50Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/74612", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Business intelligencell\u00e4 (BI) tai suomeksi liiketoimintatiedon hallinnalla tarkoitetaan prosesseja, menetelmi\u00e4 ja teknologioita, joiden avulla yritys analysoi dataa\np\u00e4\u00e4t\u00f6ksenteon tueksi. Datan kasvanut m\u00e4\u00e4r\u00e4 on luonut yrityksille paineen hy\u00f6dynt\u00e4\u00e4 dataa p\u00e4\u00e4t\u00f6ksenteossa entist\u00e4 tehokkaammin, mik\u00e4 on kasvattanut BIj\u00e4rjestelmien suosiota yritysten keskuudessa. Lis\u00e4ksi tiukentunut kilpailu markkinoilla on pakottanut yritykset etsim\u00e4\u00e4n yh\u00e4 uusia markkinarakoja ja keinoja\nerottautua kilpailijoista. Markkinointistrategia on suunnitelma, joka ohjaa sit\u00e4,\nmist\u00e4 asiakasryhm\u00e4st\u00e4 yritys l\u00e4htee kilpailemaan sek\u00e4 kuinka se aikoo erottautua kilpailijoistaan. T\u00e4ss\u00e4 tutkielmassa pyrin vastaamaan kysymykseen \u201dMiten\nBI:t\u00e4 voidaan hy\u00f6dynt\u00e4\u00e4 markkinointistrategian luomisen tukena?\u201d Tutkielma toteutettiin kuvailevana kirjallisuuskatsauksena. Tutkimuksen l\u00f6yd\u00f6kset osoittivat,\nett\u00e4 BI-j\u00e4rjestelm\u00e4n analyyttisten menetelmien avulla datasta voidaan saada informaatiota, joka auttaa tehokkaamman ja laadukkaamman markkinointistrategian luomisessa. Tutkimuksessa todettiin my\u00f6s, ett\u00e4 BI:n tarjoamia analyyttisi\u00e4\nmenetelmi\u00e4 voidaan k\u00e4ytt\u00e4\u00e4 monipuolisesti markkinointistrategian luomisen\nvaiheissa, jotka ovat segmentointi, kohdentaminen, differointi ja positiointi.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Business intelligence refers to the processes, methods and technologies used by\na company to analyze data to support decision-making. The increased amount of\ndata has put pressure on companies to utilize data more effectively in decision-making, which has increased the popularity of BI systems among companies. In\naddition, the competition in the market has intensified which is forcing companies to look for new markets and ways to differentiate themselves from competitors. A marketing strategy is a plan in which company decides which customer\ngroup(s) the company goes after and how it intends to differentiate itself from its\ncompetitors. In this thesis, I try to answer the question \u201cHow can BI be used to\nsupport the creation of a marketing strategy?\u201d The thesis has been carried out as\na descriptive literature review. The findings of the study showed that the analytical methods of the BI system can be used to obtain information from data that\nhelps to create a more effective and high-quality marketing strategy. The study\nalso found that the analytical methods provided by BI can be used in a variety of\nways in the stages of creating a marketing strategy, which are segmentation, targeting, differentiation and positioning.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-03-12T10:15:50Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-03-12T10:15:50Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "28", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "BI", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "business intelligencen hy\u00f6dyt", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "markkinointistrategia", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Business intelligence markkinointistrategian luomisen tukena", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202103121956", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "business intelligence", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tietovarastot", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "p\u00e4\u00e4t\u00f6ksenteko", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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