Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior

Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior

Bibliographic Details
Main Author: Karjala, Pinja
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2021
Subjects:
electronic word-of-mouth
social eWOM
social networking sites
COVID-19
kuluttajakäyttäytyminen
sosiaalinen media
digitaalinen markkinointi
päätöksenteko
consumer behaviour
social media
digital marketing
decision making
Online Access: https://jyx.jyu.fi/handle/123456789/73581
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annif_keywords_txtF_mv COVID-19 social media pandemics consumer behaviour consumers
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author Karjala, Pinja
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Karjala, Pinja Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Karjala, Pinja
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spellingShingle Karjala, Pinja Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior electronic word-of-mouth social eWOM social networking sites COVID-19 kuluttajakäyttäytyminen sosiaalinen media digitaalinen markkinointi päätöksenteko consumer behaviour social media digital marketing decision making
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title Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior
title_full Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior
title_fullStr Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior
title_full_unstemmed Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior
title_short Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior
title_sort social ewom in consumers decision making process and the effect of covid 19 pandemic on consumers social media behavior
title_txtP Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior
topic electronic word-of-mouth social eWOM social networking sites COVID-19 kuluttajakäyttäytyminen sosiaalinen media digitaalinen markkinointi päätöksenteko consumer behaviour social media digital marketing decision making
topic_facet COVID-19 consumer behaviour decision making digitaalinen markkinointi digital marketing electronic word-of-mouth kuluttajakäyttäytyminen päätöksenteko social eWOM social media social networking sites sosiaalinen media
url https://jyx.jyu.fi/handle/123456789/73581 http://www.urn.fi/URN:NBN:fi:jyu-202101121060
work_keys_str_mv AT karjalapinja socialewominconsumers ́decisionmakingprocessandtheeffectofcovid19pandemiconconsumer AT karjalapinja socialewominconsumersdecisionmakingprocessandtheeffectofcovid19pandemiconconsumerss

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