Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior

Bibliographic Details
Main Author:	Karjala, Pinja
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2021
Subjects:	electronic word-of-mouth social eWOM social networking sites COVID-19 kuluttajakäyttäytyminen sosiaalinen media digitaalinen markkinointi päätöksenteko consumer behaviour social media digital marketing decision making
Online Access:	https://jyx.jyu.fi/handle/123456789/73581

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