The role of internal branding in employee brand knowledge, brand commitment and brand endorsement : a case study

The role of internal branding in employee brand knowledge, brand commitment and brand endorsement a case study

Bibliographic Details
Main Author: Kemppi, Mari
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Viestinnän johtaminen, Corporate Communication, 2043
Format: Master's thesis
Language:eng
Published: 2020
Subjects:
internal branding
brand knowledge
brand commitment
brand endorsement
sisäinen viestintä
brändäys
työntekijät
markkinointi
internal communication
branding
employees
marketing
Online Access: https://jyx.jyu.fi/handle/123456789/72422
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author Kemppi, Mari
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Viestinnän johtaminen Corporate Communication 2043
author_facet Kemppi, Mari Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Viestinnän johtaminen Corporate Communication 2043 Kemppi, Mari
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spellingShingle Kemppi, Mari The role of internal branding in employee brand knowledge, brand commitment and brand endorsement : a case study internal branding brand knowledge brand commitment brand endorsement sisäinen viestintä brändäys työntekijät markkinointi internal communication branding employees marketing
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title The role of internal branding in employee brand knowledge, brand commitment and brand endorsement : a case study
title_full The role of internal branding in employee brand knowledge, brand commitment and brand endorsement : a case study
title_fullStr The role of internal branding in employee brand knowledge, brand commitment and brand endorsement : a case study The role of internal branding in employee brand knowledge, brand commitment and brand endorsement : a case study
title_full_unstemmed The role of internal branding in employee brand knowledge, brand commitment and brand endorsement : a case study The role of internal branding in employee brand knowledge, brand commitment and brand endorsement : a case study
title_short The role of internal branding in employee brand knowledge, brand commitment and brand endorsement
title_sort role of internal branding in employee brand knowledge brand commitment and brand endorsement a case study
title_sub a case study
title_txtP The role of internal branding in employee brand knowledge, brand commitment and brand endorsement : a case study
topic internal branding brand knowledge brand commitment brand endorsement sisäinen viestintä brändäys työntekijät markkinointi internal communication branding employees marketing
topic_facet brand commitment brand endorsement brand knowledge branding brändäys employees internal branding internal communication marketing markkinointi sisäinen viestintä työntekijät
url https://jyx.jyu.fi/handle/123456789/72422 http://www.urn.fi/URN:NBN:fi:jyu-202011026463
work_keys_str_mv AT kemppimari roleofinternalbrandinginemployeebrandknowledgebrandcommitmentandbrandendorsementacase AT kemppimari theroleofinternalbrandinginemployeebrandknowledgebrandcommitmentandbrandendorsementac

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