Customer experience in B2B Saas business
Customer experience has become one of the focus areas of both marketing practice and theory in the recent few years. While the amount of customer touchpoints and channels has increased, companies have less power than ever to control the entire experience. Customer experience management now requires...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/71478 |