Globalized and localized marketing approach for hospitality industry : case study of Sands Resorts Macao

Globalized and localized marketing approach for hospitality industry case study of Sands Resorts Macao

The hospitality industry is usually regarded in the centre of the globalization of international business. As hotels or resorts increasingly extend their properties in multicultural markets, in which China is perceived as one of the most potential markets, this study will learn how the globalized an...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Liao, Xiaoling
Muut tekijät: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2020
Aiheet:
globalized
localized
social media marketing strategy
hospitality industry
Intercultural Communication (maisteriohjelma)
Master's Degree Programme in Intercultural Communication
3134
globalisaatio
markkinointi
sosiaalinen media
hotellit
matkailu
tapaustutkimus
globalisation
marketing
social media
hotels
tourism
case study
Linkit: https://jyx.jyu.fi/handle/123456789/71343

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