Globalized and localized marketing approach for hospitality industry case study of Sands Resorts Macao
The hospitality industry is usually regarded in the centre of the globalization of international business. As hotels or resorts increasingly extend their properties in multicultural markets, in which China is perceived as one of the most potential markets, this study will learn how the globalized an...
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Other Authors: | , , , , , |
Format: | Master's thesis |
Language: | eng |
Published: |
2020
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Subjects: | |
Online Access: | https://jyx.jyu.fi/handle/123456789/71343 |