Globalized and localized marketing approach for hospitality industry : case study of Sands Resorts Macao

Globalized and localized marketing approach for hospitality industry case study of Sands Resorts Macao

Bibliographic Details
Main Author: Liao, Xiaoling
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, Jyväskylän yliopisto, University of Jyväskylä, Intercultural Communication (maisteriohjelma), Master's Degree Programme in Intercultural Communication, 3134
Format: Master's thesis
Language:eng
Published: 2020
Subjects:
globalized
localized
social media marketing strategy
hospitality industry
globalisaatio
markkinointi
sosiaalinen media
hotellit
matkailu
tapaustutkimus
globalisation
marketing
social media
hotels
tourism
case study
Online Access: https://jyx.jyu.fi/handle/123456789/71343
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author Liao, Xiaoling
author2 Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies Jyväskylän yliopisto University of Jyväskylä Intercultural Communication (maisteriohjelma) Master's Degree Programme in Intercultural Communication 3134
author_facet Liao, Xiaoling Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies Jyväskylän yliopisto University of Jyväskylä Intercultural Communication (maisteriohjelma) Master's Degree Programme in Intercultural Communication 3134 Liao, Xiaoling
author_sort Liao, Xiaoling
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spellingShingle Liao, Xiaoling Globalized and localized marketing approach for hospitality industry : case study of Sands Resorts Macao globalized localized social media marketing strategy hospitality industry globalisaatio markkinointi sosiaalinen media hotellit matkailu tapaustutkimus globalisation marketing social media hotels tourism case study
subject_txtF Intercultural Communication
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title Globalized and localized marketing approach for hospitality industry : case study of Sands Resorts Macao
title_full Globalized and localized marketing approach for hospitality industry : case study of Sands Resorts Macao
title_fullStr Globalized and localized marketing approach for hospitality industry : case study of Sands Resorts Macao Globalized and localized marketing approach for hospitality industry : case study of Sands Resorts Macao
title_full_unstemmed Globalized and localized marketing approach for hospitality industry : case study of Sands Resorts Macao Globalized and localized marketing approach for hospitality industry : case study of Sands Resorts Macao
title_short Globalized and localized marketing approach for hospitality industry
title_sort globalized and localized marketing approach for hospitality industry case study of sands resorts macao
title_sub case study of Sands Resorts Macao
title_txtP Globalized and localized marketing approach for hospitality industry : case study of Sands Resorts Macao
topic globalized localized social media marketing strategy hospitality industry globalisaatio markkinointi sosiaalinen media hotellit matkailu tapaustutkimus globalisation marketing social media hotels tourism case study
topic_facet case study globalisaatio globalisation globalized hospitality industry hotellit hotels localized marketing markkinointi matkailu social media social media marketing strategy sosiaalinen media tapaustutkimus tourism
url https://jyx.jyu.fi/handle/123456789/71343 http://www.urn.fi/URN:NBN:fi:jyu-202008065489
work_keys_str_mv AT liaoxiaoling globalizedandlocalizedmarketingapproachforhospitalityindustrycasestudyofsandsresort

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