Globalized and localized marketing approach for hospitality industry case study of Sands Resorts Macao

Bibliographic Details
Main Author:	Liao, Xiaoling
Other Authors:	Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, Jyväskylän yliopisto, University of Jyväskylä, Intercultural Communication (maisteriohjelma), Master's Degree Programme in Intercultural Communication, 3134
Format:	Master's thesis
Language:	eng
Published:	2020
Subjects:	globalized localized social media marketing strategy hospitality industry globalisaatio markkinointi sosiaalinen media hotellit matkailu tapaustutkimus globalisation marketing social media hotels tourism case study
Online Access:	https://jyx.jyu.fi/handle/123456789/71343

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