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[{"key": "dc.contributor.advisor", "value": "Asunta, Laura", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Lievonen, Matias", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Viljakainen, Maarit", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-06-24T04:39:50Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-06-24T04:39:50Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/70291", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Viestinn\u00e4ll\u00e4 luodaan organisaation strategista arvoa muun muassa sidosryhmien kuuntelemisen ja toimivan vuorovaikutuksen avulla. Strategisen viestinn\u00e4n tulee olla johdettu suoraan organisaation strategiasta. Asiakaskokemus syntyy kaikista niist\u00e4 kohtaamisista, joissa asiakas on tekemisiss\u00e4 organisaation kanssa. Asiakaskokemusta ovat rakentamassa kaikki organisaation j\u00e4senet. \n\nT\u00e4ss\u00e4 tutkielmassa selvitettiin niit\u00e4 oppimista edist\u00e4vi\u00e4 ja heikent\u00e4vi\u00e4 tekij\u00f6it\u00e4, jotka vaikuttavat asiakaskokemukseen ja joihin pystyt\u00e4\u00e4n vaikuttamaan viestinn\u00e4ll\u00e4. Lis\u00e4ksi tutkittiin miten oppimista tukeva viestint\u00e4 on osana organisaation strategista arvonluontia. Teoreettisena viitekehyksen\u00e4 k\u00e4ytettiin Zerfassin ja Viertmannin (2017) Viestinn\u00e4n arvon keh\u00e4 -mallia. Tutkimuksen kohdeorganisaationa toimi Jyv\u00e4skyl\u00e4n yliopiston avoin yliopisto.\n\nTutkimuksen tuloksista on l\u00f6ydett\u00e4viss\u00e4 kolme oppimista edist\u00e4v\u00e4\u00e4 teemaa; opettajilta saatu palaute, opintoneuvonta sek\u00e4 vertaisviestint\u00e4 muiden opiskelijoiden kanssa. Oppimista vaikeuttaviksi teemoiksi tunnistettiin opiskelussa k\u00e4ytett\u00e4v\u00e4t eri tietoj\u00e4rjestelm\u00e4t, ohjeistuksen puute sek\u00e4 omat kieli- ja viestint\u00e4valmiudet. N\u00e4m\u00e4 yhdess\u00e4 muodostivat sen asiakaskokemuksen, joka vastaajille syntyi opintojen aikana ja joihin t\u00e4m\u00e4n tutkimuksen mukaan on mahdollista vaikuttaa viestinn\u00e4ll\u00e4. \n\nViestinn\u00e4ll\u00e4 luotava arvo sijoittuu tutkimustulosten perusteella toimintojen mahdollistaminen ja joustavuuden varmistaminen -ulottuvuuksiin Zerfassin ja Viertmannin keh\u00e4mallissa. Keh\u00e4mallia sovellettiin sijoittamalla saadut tutkimustulokset keh\u00e4lle. N\u00e4in muodostui Avoimen asiakaskokemuksen keh\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2020-06-24T04:39:49Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-06-24T04:39:50Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "58", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "viestinn\u00e4n arvon keh\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Viestint\u00e4 strategisena arvonluojana asiakaskokemuksessa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", 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