Representations of “female Asian look” in Advertising : Young Chinese Women’s Responses to Fashion and Beauty Advertisements Targeting Chinese Market

Representations of “female Asian look” in Advertising Young Chinese Women’s Responses to Fashion and Beauty Advertisements Targeting Chinese Market

This study was inspired by two advertisement series targeting the Chinese market, Dolce&Gabbana’s “Eating with chopsticks” campaign videos, and Zara’s makeup posters of a new released lipstick series. Having these two advertisements as cases, this study used focus group interview to collect data...

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Bibliographic Details
Main Author: Rong, Haoyi
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2020
Subjects:
Female Asian Look
Beauty Image
Chinese market
Focus group
Critical Discursive Psychology
kulttuurienvälinen viestintä
Master's Degree Programme in Intercultural Communication
3134
kohderyhmät
aasialaiset
naiset
representaatio
mainonta
media
mielikuvat
mainokset
stereotypiat
brändit
target groups
Asians
women
representation (mental objects)
advertising
mental pictures
advertisements
stereotypies
brands
Online Access: https://jyx.jyu.fi/handle/123456789/70063

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