Representations of “female Asian look” in Advertising : Young Chinese Women’s Responses to Fashion and Beauty Advertisements Targeting Chinese Market

Representations of “female Asian look” in Advertising Young Chinese Women’s Responses to Fashion and Beauty Advertisements Targeting Chinese Market

This study was inspired by two advertisement series targeting the Chinese market, Dolce&Gabbana’s “Eating with chopsticks” campaign videos, and Zara’s makeup posters of a new released lipstick series. Having these two advertisements as cases, this study used focus group interview to collect data...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Rong, Haoyi
Muut tekijät: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2020
Aiheet:
Female Asian Look
Beauty Image
Chinese market
Focus group
Critical Discursive Psychology
kulttuurienvälinen viestintä
Master's Degree Programme in Intercultural Communication
3134
kohderyhmät
aasialaiset
naiset
representaatio
mainonta
media
mielikuvat
mainokset
stereotypiat
brändit
target groups
Asians
women
representation (mental objects)
advertising
mental pictures
advertisements
stereotypies
brands
Linkit: https://jyx.jyu.fi/handle/123456789/70063

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