_version_ 1809901210107379712
annif_keywords_txtF_mv consumer behaviour customer orientation marketing environment customers
annif_uris_txtF_mv http://www.yso.fi/onto/yso/p8576 http://www.yso.fi/onto/yso/p7613 http://www.yso.fi/onto/yso/p5878 http://www.yso.fi/onto/yso/p6033 http://www.yso.fi/onto/yso/p3294
author Liljedahl, Nea-Stina
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Liljedahl, Nea-Stina Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Liljedahl, Nea-Stina
author_sort Liljedahl, Nea-Stina
building Jyväskylän yliopisto JYX-julkaisuarkisto
datasource_str_mv jyx
department_txtF Taloustieteet
faculty_txtF Kauppakorkeakoulu
first_indexed 2020-06-16T20:04:59Z
format Pro gradu
format_ext_str_mv Opinnäyte Pro gradu
free_online_boolean 1
fullrecord <?xml version="1.0"?> <qualifieddc schemaLocation="http://purl.org/dc/terms/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dcterms.xsd http://purl.org/dc/elements/1.1/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dc.xsd"><title>Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path</title><creator>Liljedahl, Nea-Stina</creator><contributor type="tiedekunta" lang="fi">Kauppakorkeakoulu</contributor><contributor type="tiedekunta" lang="en">School of Business and Economics</contributor><contributor type="laitos" lang="fi">Taloustieteet</contributor><contributor type="laitos" lang="en">Business and Economics</contributor><contributor type="yliopisto" lang="fi">Jyv&#xE4;skyl&#xE4;n yliopisto</contributor><contributor type="yliopisto" lang="en">University of Jyv&#xE4;skyl&#xE4;</contributor><contributor type="oppiaine" lang="fi">Markkinointi</contributor><contributor type="oppiaine" lang="en">Marketing</contributor><contributor type="oppiainekoodi">20423</contributor><subject type="other">touchpoints</subject><subject type="other">touchpoint path</subject><subject type="other">consumer-brand touchpoint</subject><subject type="yso">br&#xE4;ndit</subject><subject type="yso">markkinointi</subject><subject type="yso">br&#xE4;nd&#xE4;ys</subject><subject type="yso">kuluttajat</subject><subject type="yso">kuluttajak&#xE4;ytt&#xE4;ytyminen</subject><subject type="yso">brands</subject><subject type="yso">marketing</subject><subject type="yso">branding</subject><subject type="yso">consumers</subject><subject type="yso">consumer behaviour</subject><available>2020-06-16T11:48:39Z</available><issued>2020</issued><type lang="fi">Pro gradu -tutkielma</type><type lang="en">Master&#x2019;s thesis</type><identifier type="uri">https://jyx.jyu.fi/handle/123456789/69979</identifier><identifier type="urn">URN:NBN:fi:jyu-202006164212</identifier><language type="iso">en</language><rights type="copyright" lang="fi">Julkaisu on tekij&#xE4;noikeuss&#xE4;&#xE4;nn&#xF6;sten alainen. Teosta voi lukea ja tulostaa henkil&#xF6;kohtaista k&#xE4;ytt&#xF6;&#xE4; varten. K&#xE4;ytt&#xF6; kaupallisiin tarkoituksiin on kielletty.</rights><rights type="copyright" lang="en">This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.</rights><permaddress type="urn">http://www.urn.fi/URN:NBN:fi:jyu-202006164212</permaddress><file bundle="ORIGINAL" href="https://jyx.jyu.fi/bitstream/123456789/69979/1/URN%3aNBN%3afi%3ajyu-202006164212.pdf" name="URN:NBN:fi:jyu-202006164212.pdf" type="application/pdf" length="2967778" sequence="1"/><recordID>123456789_69979</recordID></qualifieddc>
id jyx.123456789_69979
language eng
last_indexed 2024-09-03T10:52:13Z
main_date 2020-01-01T00:00:00Z
main_date_str 2020
online_boolean 1
online_urls_str_mv {"url":"https:\/\/jyx.jyu.fi\/bitstream\/123456789\/69979\/1\/URN%3aNBN%3afi%3ajyu-202006164212.pdf","text":"URN:NBN:fi:jyu-202006164212.pdf","source":"jyx","mediaType":"application\/pdf"}
oppiainekoodi_txtF 20423
publication_first_indexed 2020-06-16T20:04:59Z
publishDate 2020
record_format qdc
source_str_mv jyx
spellingShingle Liljedahl, Nea-Stina Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path touchpoints touchpoint path consumer-brand touchpoint brändit markkinointi brändäys kuluttajat kuluttajakäyttäytyminen brands marketing branding consumers consumer behaviour
subject_txtF Markkinointi
thumbnail https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_69979&index=0&size=large
title Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path
title_full Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path
title_fullStr Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path
title_full_unstemmed Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path
title_short Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path
title_sort recognizing consumer brand touchpoints in the omnichannel environment and forming a touchpoint path
title_txtP Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path
topic touchpoints touchpoint path consumer-brand touchpoint brändit markkinointi brändäys kuluttajat kuluttajakäyttäytyminen brands marketing branding consumers consumer behaviour
topic_facet branding brands brändit brändäys consumer behaviour consumer-brand touchpoint consumers kuluttajakäyttäytyminen kuluttajat marketing markkinointi touchpoint path touchpoints
url https://jyx.jyu.fi/handle/123456789/69979 http://www.urn.fi/URN:NBN:fi:jyu-202006164212
work_keys_str_mv AT liljedahlneastina recognizingconsumerbrandtouchpointsintheomnichannelenvironmentandformingatouch