Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path

Bibliographic Details
Main Author:	Liljedahl, Nea-Stina
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2020
Subjects:	touchpoints touchpoint path consumer-brand touchpoint brändit markkinointi brändäys kuluttajat kuluttajakäyttäytyminen brands marketing branding consumers consumer behaviour
Online Access:	https://jyx.jyu.fi/handle/123456789/69979

Internet

https://jyx.jyu.fi/handle/123456789/69979