“We Promise to Be a Good Company” : Oatly’s Corporate Social Responsibility Communication on Twitter

“We Promise to Be a Good Company” Oatly’s Corporate Social Responsibility Communication on Twitter

Bibliographic Details
Main Author: Heini, Sanna
Other Authors: Humanistis-yhteiskuntatieteellinen tiedekunta, Faculty of Humanities and Social Sciences, Kieli- ja viestintätieteiden laitos, Department of Language and Communication Studies, Jyväskylän yliopisto, University of Jyväskylä, Intercultural Management and Communication, 3136
Format: Master's thesis
Language:eng
Published: 2020
Subjects:
Oatly
challenger brand
sosiaalinen media
yritysvastuu
Twitter
viestintä
social media
corporate responsibility
communication
Online Access: https://jyx.jyu.fi/handle/123456789/69967
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author Heini, Sanna
author2 Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies Jyväskylän yliopisto University of Jyväskylä Intercultural Management and Communication 3136
author_facet Heini, Sanna Humanistis-yhteiskuntatieteellinen tiedekunta Faculty of Humanities and Social Sciences Kieli- ja viestintätieteiden laitos Department of Language and Communication Studies Jyväskylän yliopisto University of Jyväskylä Intercultural Management and Communication 3136 Heini, Sanna
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spellingShingle Heini, Sanna “We Promise to Be a Good Company” : Oatly’s Corporate Social Responsibility Communication on Twitter Oatly challenger brand sosiaalinen media yritysvastuu Twitter viestintä social media corporate responsibility communication
subject_txtF Intercultural Management and Communication
thumbnail https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_69967&index=0&size=large
title “We Promise to Be a Good Company” : Oatly’s Corporate Social Responsibility Communication on Twitter
title_full “We Promise to Be a Good Company” : Oatly’s Corporate Social Responsibility Communication on Twitter
title_fullStr “We Promise to Be a Good Company” : Oatly’s Corporate Social Responsibility Communication on Twitter “We Promise to Be a Good Company” : Oatly’s Corporate Social Responsibility Communication on Twitter
title_full_unstemmed “We Promise to Be a Good Company” : Oatly’s Corporate Social Responsibility Communication on Twitter “We Promise to Be a Good Company” : Oatly’s Corporate Social Responsibility Communication on Twitter
title_short “We Promise to Be a Good Company”
title_sort we promise to be a good company oatly s corporate social responsibility communication on twitter
title_sub Oatly’s Corporate Social Responsibility Communication on Twitter
title_txtP “We Promise to Be a Good Company” : Oatly’s Corporate Social Responsibility Communication on Twitter
topic Oatly challenger brand sosiaalinen media yritysvastuu Twitter viestintä social media corporate responsibility communication
topic_facet Oatly Twitter challenger brand communication corporate responsibility social media sosiaalinen media viestintä yritysvastuu
url https://jyx.jyu.fi/handle/123456789/69967 http://www.urn.fi/URN:NBN:fi:jyu-202006164200
work_keys_str_mv AT heinisanna wepromisetobeagoodcompanyoatlyscorporatesocialresponsibilitycommunicationontwitter

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