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[{"key": "dc.contributor.advisor", "value": "Lamberg, Juha-Antti", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Peltoniemi, Mirva", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Rajala, Janne", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Korhonen, Aleksi", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-06-09T11:35:53Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-06-09T11:35:53Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/69802", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Digitalisaation ja teknologinen kehitys on muuttanut maailmaa viime vuosikymmenien aikana. Muutokset ovat vaikuttaneet kuluttajak\u00e4ytt\u00e4ytymiseen sek\u00e4 luonut uusia, dynaamisempia markkinoita. Lopputuloksena kilpailu on kovempaa kuin koskaan ja kilpailuetujen saavuttaminen on vain v\u00e4liaikaista. T\u00e4m\u00e4 tutkielma rakentaa strategisen johtamisen ja kilpailudynamiikan teoriaan tutkimalla j\u00e4senmaksullisten videosuoratoistopalveluiden toimialan v\u00e4list\u00e4 kilpailuvuorovaikutusta. Pyrimme vastaamaan siihen, miten toimialalla tavoitellaan kilpailuetuja ja miten yritysten strategiset p\u00e4\u00e4t\u00f6kset eroavat perinteisist\u00e4 toimialoista. Vastaamme t\u00e4h\u00e4n ker\u00e4\u00e4m\u00e4ll\u00e4 usean julkisesti noteeratun yhdysvaltalaisen videosuoratoistopalvelualalla toimivan yhti\u00f6n lehdist\u00f6tiedotteita ja tutkimalla niit\u00e4 kvalitatiivisen sis\u00e4ll\u00f6nanalyysin avulla. T\u00e4m\u00e4n j\u00e4lkeen sidomme l\u00f6ydettyjen kilpailutoimenpiteiden yhteydet toisiinsa tapahtumarakenneanalyysin avulla ymm\u00e4rt\u00e4\u00e4ksemme, kuinka kilpailu vaikuttaa toimialan yrityksiin. Tuloksemme n\u00e4ytt\u00e4v\u00e4t, ett\u00e4 verrattuna perinteisiin toimialoihin, kilpailu videosuoratoistopalveluiden kasvavalla toimialalla keskittyy sis\u00e4lt\u00f6\u00f6n, mit\u00e4 vahvistetaan resurssien rakentamisella, yhteisluonnilla, sek\u00e4 joissain m\u00e4\u00e4rin markkinalaajentumisella. Kilpailun luonne alalla on rakentaa puolustusta ja suoriutua muita paremmin pitk\u00e4ll\u00e4 aikav\u00e4lill\u00e4 samalla, kun suuret vakavaraiset kilpailijat astuvat markkinoille. Lopuksi tuloksemme auttavat ennustamaan mitk\u00e4 kilpailutoimenpiteet ovat yrityksille t\u00e4rkeit\u00e4 valmistautuakseen kiihtyv\u00e4\u00e4n kilpailuun ja tulevaan yritysten karsiutumiseen, sek\u00e4 lopulta pit\u00e4m\u00e4\u00e4n kuluttajat kiinnostuneina ja maksavina asiakkaina. Tulokset avaavat mahdollisuuden tutkia kilpailutoiminnan toistettavia kuvioita videosuoratoistopalvelualan tulevaisuudessa, sill\u00e4 tutkimusaikamme j\u00e4lkeen uudet kilpailijat ovat astuneet markkinoille.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Digitalization and advances in technologies have changed the world in the past few decades. This has affected consumer behaviour and developed new, more dynamic, industries as well. As a result, competition is fiercer than ever, and competitive advantages are only temporary. This thesis builds on the literature of strategic management and competitive dynamics by exploring the competitive interaction of companies in the Subscription Video-on-Demand industry. We seek answers to how competitive advantages are pursued within the industry and how the strategic decisions of the companies differ from more traditional industries. To answer this, the press releases of several publicly listed U.S. based SVoD companies were collected and analysed through qualitative content analysis. After that, the connections between the competitive actions were linked through event structure analysis to understand how rivalry affects the companies within the industry. The results show that in contrast to traditional industries, competition in the growing\nSVoD industry revolves around content, which is enforced through resource building, co-creation, and to some extent, market expansion. The nature of competition is a defensive race to outperform others in the long run as big established companies are also entering the market. Finally, our results help predict which actions are important for the companies to prepare for the accelerating competition and upcoming industry shake-out, and to ultimately\nretain the interest and subscription of consumers. The results open further research on repeatable competitive patterns in the SVoD industry as new competitors have entered the market after the period of our analysis.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-06-09T11:35:53Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-06-09T11:35:53Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "122", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "competitive dynamics", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "industry evolution", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Streaming wars : competitive dynamics in the online video streaming industry", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202006094045", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yritt\u00e4jyys", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Entrepreneurship", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20422", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kilpailu (toiminta)", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "suoratoistopalvelut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "digitalisaatio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "strategiat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kilpailuetu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "teollisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "competition (activity)", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "streaming services", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "digitalisation", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "strategies", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "competitive advantage", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "industry", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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