An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model
The expansion of social media as marketing channel is explained by its efficiency in reaching multitudes in a short time at low costs. The new marketing channels require new marketing approaches aiming to achieve new marketing goals. Content marketing as an efficient marketing approach has received...
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| Muut tekijät: | , , , , , |
| Aineistotyyppi: | Pro gradu |
| Kieli: | eng |
| Julkaistu: |
2020
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| Aiheet: | |
| Linkit: | https://jyx.jyu.fi/handle/123456789/69252 |