The planning and implementation process of programmatic advertising campaigns in emerging markets.
Programmatic advertising has developed rapidly in recent years and become the driver of the exponential growth of online advertising. Programmatic advertising initially involved with programmatic buying and gradually evolved to include programmatic creative. While programmatic buying could be dated...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/69105 |