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[{"key": "dc.contributor.advisor", "value": "Kuronen, Mikko", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Tynj\u00e4l\u00e4, Henna", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2020-05-19T12:53:14Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2020-05-19T12:53:14Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2020", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/69086", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksen tarkoituksena oli selvitt\u00e4\u00e4 viestint\u00e4johtajien ajatuksia ruotsin kielen k\u00e4yt\u00f6st\u00e4 yrityksen ulkoisessa viestinn\u00e4ss\u00e4 kaksikielisell\u00e4 alueella ja hahmottaa, vaikuttaako viestint\u00e4johtajan henkil\u00f6kohtainen kielellinen tausta asenteisiin ruotsin kielt\u00e4 kohtaan yritysviestinn\u00e4ss\u00e4. Lis\u00e4ksi tutkimuksessa pyrittiin selvitt\u00e4m\u00e4\u00e4n, onko viestint\u00e4johtajien asenteiden ja yrityksen kielistrategian v\u00e4lill\u00e4 selke\u00e4 yhteys koskien ruotsin kielen k\u00e4ytt\u00f6\u00e4 ulkoisessa viestinn\u00e4ss\u00e4.\nTutkimuksen aineisto ker\u00e4ttiin teemahaastattelemalla kolmea viestinn\u00e4st\u00e4 vastaavaa henkil\u00f6\u00e4 kolmesta eri yrityksest\u00e4 Vaasasta. Litteroitu aineisto analysoitiin k\u00e4ytt\u00e4m\u00e4ll\u00e4 kvalitatiivista sis\u00e4ll\u00f6nanalyysia ja tuloksia peilattiin teoriaan kieli-ideologioista ja niiden muodostumisesta. N\u00e4in pystyttiin hahmottamaan yhteys henkil\u00f6kohtaisten asenteiden ja yhteiskunnan rakenteiden v\u00e4lill\u00e4 koskien ruotsin kielt\u00e4.\nTutkimuksessa selvisi, ett\u00e4 kyseisill\u00e4 viestint\u00e4johtajilla oli p\u00e4\u00e4osin positiivinen kuva ruotsin kielest\u00e4 ja sen asemasta ulkoisessa viestinn\u00e4ss\u00e4 Vaasassa ja sen l\u00e4hialueilla. Viestint\u00e4johtajien k\u00e4sitykset ruotsin kielen k\u00e4yt\u00f6st\u00e4 alueella pystyttiin jakamaan seuraavaan kolmeen p\u00e4\u00e4kategoriaan: itsest\u00e4\u00e4n selv\u00e4 asema alueella, ruotsin kieli kansainv\u00e4listymisen mahdollistajana sek\u00e4 ruotsin kieli kilpailuetuna. T\u00e4m\u00e4n lis\u00e4ksi tutkimuksessa havaittiin, ett\u00e4 henkil\u00f6kohtaisella kielellisell\u00e4 taustalla ja varsinkin omalla tai perheen \u00e4idinkielell\u00e4 voi olla suuri vaikutus yksil\u00f6n kieli-ideologiaan. T\u00e4ll\u00e4 henkil\u00f6kohtaisella kieli-ideologialla havaittiin my\u00f6s olevan suora yhteys yrityksen ruotsiksi toteuttamaan ulkoiseen viestint\u00e4\u00e4n ja yrityksen kielistrategiaan tai sen puuttumiseen.\nTutkimuksen tulokset ennen kaikkea korostavat kielen asemaa menestyv\u00e4n yrityksen toiminnassa sek\u00e4 osoittavat, ett\u00e4 viestint\u00e4johtajien henkil\u00f6kohtaisilla k\u00e4sityksill\u00e4 kielest\u00e4 voi olla vaikutusta yrityksen kielistrategian muodostumiseen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2020-05-19T12:53:14Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2020-05-19T12:53:14Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "32", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "swe", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "svenska spr\u00e5ket i extern kommunikation", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "spr\u00e5kstrategi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "spr\u00e5kideologier", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kommunikationsledningens attityder mot svenska spr\u00e5ket i extern f\u00f6retagskommunikation i Finland", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202005193340", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Ruotsin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Swedish", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "306", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ulkoinen viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritysviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asenteet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ruotsin kieli", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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