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women
Vietnam
advertising
gender roles
woman's status
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http://www.yso.fi/onto/yso/p16991
http://www.yso.fi/onto/yso/p104988
http://www.yso.fi/onto/yso/p1232
http://www.yso.fi/onto/yso/p928
http://www.yso.fi/onto/yso/p6365
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| author |
Nguyen, Chuong
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| author2 |
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Yrittäjyys
Entrepreneurship
20422
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Nguyen, Chuong
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Yrittäjyys
Entrepreneurship
20422
Nguyen, Chuong
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Nguyen, Chuong
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Nguyen, Chuong
The portrayals of women in advertisements and their brand-related impacts: A study in Vietnam
Gender stereotypes
female stereotypes
brand-related impact
quantitative content analysis
qualitative content analysis
mainonta
stereotypiat
brändit
sukupuoli
naiset
mainokset
advertising
stereotypies
brands
gender
women
advertisements
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Yrittäjyys
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https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_68874&index=0&size=large
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| title |
The portrayals of women in advertisements and their brand-related impacts: A study in Vietnam
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| title_full |
The portrayals of women in advertisements and their brand-related impacts: A study in Vietnam
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The portrayals of women in advertisements and their brand-related impacts: A study in Vietnam
The portrayals of women in advertisements and their brand-related impacts: A study in Vietnam
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The portrayals of women in advertisements and their brand-related impacts: A study in Vietnam
The portrayals of women in advertisements and their brand-related impacts: A study in Vietnam
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| title_short |
The portrayals of women in advertisements and their brand-related impacts: A study in Vietnam
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| title_sort |
portrayals of women in advertisements and their brand related impacts a study in vietnam
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The portrayals of women in advertisements and their brand-related impacts: A study in Vietnam
|
| topic |
Gender stereotypes
female stereotypes
brand-related impact
quantitative content analysis
qualitative content analysis
mainonta
stereotypiat
brändit
sukupuoli
naiset
mainokset
advertising
stereotypies
brands
gender
women
advertisements
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Gender stereotypes
advertisements
advertising
brand-related impact
brands
brändit
female stereotypes
gender
mainokset
mainonta
naiset
qualitative content analysis
quantitative content analysis
stereotypiat
stereotypies
sukupuoli
women
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http://www.urn.fi/URN:NBN:fi:jyu-202005073085
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