The portrayals of women in advertisements and their brand-related impacts: A study in Vietnam
The liberation movement in the 1960s seeking equal rights, opportunities and freedom for women initiated the interests in gender stereotypes in advertising. Since then, the pursuit of gender equality for women in different spheres of life has never stopped evolving. Nowadays, as advertising bombards...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/68874 |