Capability Maturity Model for data-driven marketing

Capability Maturity Model for data-driven marketing

Bibliographic Details
Main Author: Länsipuro, Heidi
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2020
Subjects:
marketing analytics
data-driven marketing
marketing measurement
data-driven decision-making
Capability Maturity Model
markkinointi
tiedonhallinta
digitaalinen markkinointi
tietämyksenhallinta
data
marketing
information management
digital marketing
knowledge management
Online Access: https://jyx.jyu.fi/handle/123456789/68270
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author Länsipuro, Heidi
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Länsipuro, Heidi Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Länsipuro, Heidi
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spellingShingle Länsipuro, Heidi Capability Maturity Model for data-driven marketing marketing analytics data-driven marketing marketing measurement data-driven decision-making Capability Maturity Model markkinointi tiedonhallinta digitaalinen markkinointi tietämyksenhallinta data marketing information management digital marketing knowledge management
subject_txtF Markkinointi
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title Capability Maturity Model for data-driven marketing
title_full Capability Maturity Model for data-driven marketing
title_fullStr Capability Maturity Model for data-driven marketing Capability Maturity Model for data-driven marketing
title_full_unstemmed Capability Maturity Model for data-driven marketing Capability Maturity Model for data-driven marketing
title_short Capability Maturity Model for data-driven marketing
title_sort capability maturity model for data driven marketing
title_txtP Capability Maturity Model for data-driven marketing
topic marketing analytics data-driven marketing marketing measurement data-driven decision-making Capability Maturity Model markkinointi tiedonhallinta digitaalinen markkinointi tietämyksenhallinta data marketing information management digital marketing knowledge management
topic_facet Capability Maturity Model data data-driven decision-making data-driven marketing digitaalinen markkinointi digital marketing information management knowledge management marketing marketing analytics marketing measurement markkinointi tiedonhallinta tietämyksenhallinta
url https://jyx.jyu.fi/handle/123456789/68270 http://www.urn.fi/URN:NBN:fi:jyu-202003232498
work_keys_str_mv AT länsipuroheidi capabilitymaturitymodelfordatadrivenmarketing

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